Sabrina Carpenter.

For pop sensation Sabrina Carpenter's live appearance on the Today Show, I was tasked to transform the broadcast studio to reflect the specific art direction of her hit album, Emails I Can't Send.

I designed a bespoke Retro OS visual suite to take over the set's 12 LED screens. Mirroring the album's Y2K aesthetic, I leaned into the look of 90s-style computer windows and interfaces that was also a part of her set design while on stage. This required adapting the "digital desktop" look into large-format layouts that could wrap around the studio walls, creating an immersive, branded environment for the interview and where each shot would display the design without being too overwhelming.

The visual takeover provided a seamless, high-impact brand experience for the artist's first visit to the show.