2024 Grammy Nominations.
This sequence served as the broadcast opener for the 2024 Grammy Nominations announcement on the Today Show. The brief was to create a high-energy visual hook that celebrated the artists.
I designed a sleek, immersive environment arranging dynamic music video footage of nominees while maintaining the established Grammys look. The iconic golden gramophone anchors the scene, while glowing teal accents and shallow depth of field effects provide a cinematic, tech-forward finish that matched the acadamy's look.
This design functioned as the primary visual identity for the segment, instantly engaging the audience and framing the story with a polished, high-gloss aesthetic.
Credits
Company: Today Show
Motion Design & Art Direction: Helen Wang
Producer: Lachlan Grant
Software: After Effects, Photoshop, Media Encoder
Song: Fortnight by Taylor Swift ft. Post Malone